SEO – The Best Way To Market Your Business Online

By Razvan Jr
In today’s rapidly changing and evolving web industry, every aspect is being viewed from a material angle and is thought to be a money generating area of Internet marketing.

Among these aspects, web traffic is a stand alone matter and, since recently, it has been overlooked due to the rather poor development of the web itself. Webmasters have realized its enormous potential and have tried different methods to optimize the results to the fullest; by far the most effective has proven to be a process known as SEO. Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to portray the process of improving the volume or quality of traffic to a website from search engines, usually in organic or algorithmic search results.

Many site holders and consultants engaging in SEO try to follow qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.Creating web pages with SEO in mind does not automatically mean creating substance more encouraging to algorithms than human visitors. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very obvious changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from entirely spidering a site.

Additional, more perceptible efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.At first, all a webmaster needed to do was submit a page, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The procedure involves a search engine spider downloading a page and stocking it up on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the terms it contains and where these are positioned, as well as any weight for precise words, and any and all links the page contains, which are then placed into a scheduler for crawling at a later time.SEO, as a marketing strategy, can often generate a very good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change; there are no assurances of success, either in the short or long term. Increased visitors is equivalent to amplified foot traffic in retail advertising. Increased traffic may be damaging to success if the site is not ready to handle the traffic or visitors are generally displeased with what they find. In either case increased traffic does not promise increased sales or success. While attempting to meet the guidelines posted by search engines can help build a solid foundation for success on the web, such efforts are only a start. Further efforts have to be made in order to keep and improve the whole system of functions and processes that SEO creates.

In addition, while SEO can be considered an independent marketing approach, it is often considered (in the view of industry experts) to be a single part of a greater whole. Marketing through other methods, such as viral, pay-per-click, new media marketing and other related ways is by no means irrelevant, and indeed, can be critical to maintaining a sturdy search engine rank. In conclusion, SEO is a must for each self-respecting site and every webmaster must integrate this method into his websites for it offers great advantages in the long run, and most importantly, it helps to improve the marketing segment of the Internet for everybody.

About the author:Mark Tringold is a consultant with www.digsupport.com, located in Charlotte, NC. He provides SEO Services to clients around the globe. Article Source: http://www.Free-Articles-Zone.com

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The Basics of Search Engine Optimization

By Britt Estep Estep

We all want a top Google Search Engine placement which means clicks to your site. And that means revenue to you. It is really

not difficult to find niches that you can conquer and earn an income from.

The top priority of any marketer should be being optimized in Google. It is not necessarily difficult to get a top Google Search Engine placement if you are using the right seo tools.

Many people build their website and then think about optimizing it. Some people don't even know what SEO is when

designing their websites. It is important to learn about Search engine optimization before you build your site. In order to

get a high page ranking your site has to be search engine friendly meaning that the URL must be clean, without a lot of frames and not all flash. The search engines like text and that is what you should concentrate on.

The three major components of search engine optimization that you want to include into your website are written web page content, coded HTML, and programming scripts for your site. The idea of Search Engine Optimization is to increase the amount of visitors to your site by ranking high in the search results by using the most appropriate keywords describing the content of your website.

You will need to do some research and find what people are searching for and then you can design your website around that information. If you do your homework on SEO you will have the knowledge you need to rank high on the search engines.

Be sure to use your keywords efficiently. The search engines do not like stuffing of keywords and this can actually get you

penalized. Your goal should be 1 to 6% of content.

A little knowledge of search engine optimization will go a long way in assisting you to get to the top of the search engines.

Do your research and apply the techniques to optimize your website.

About the author:
Britt Estep is the owner of the SEO website Home Wealth Resource, a homebased business source for information, tips, free training and marketing tools. http://www.homewealthresource.com

Article Source: http://www.Free-Articles-Zone.com

What is Even Better Than Free Google Ads?

Author: Daniel Moro

I bet you have already seen some of the latest marketing campaigns for ebooks that promise to expose a massive loophole that enables you to get free Google ads. Well, don’t reach for your credit card just yet. I’ll tell you why. I’m about to expose a ‘loophole in the loophole’. And then I’ll reveal to you something even better.

Are you ready? Here goes, then. Some of these new ebooks promise to expose a loophole that will give you free Google ads. Then, the technique they reveal is not really a loophole at all. And it’s not really free ads either. Rather, they show you how to earn a bit of revenue from the visitors sent from your Google ads, and they explain that this revenue covers the cost of the ads so you are getting them effectively ‘for free’. Neat, maybe. A loophole? Definitely not. And is it really original? Hardly.

You only have to do a search on the phrase “AdSense Arbitrage” to see many other examples of people recuperating pay-per-click advertising costs. Various techniques have been around for some time. Google has cracked down on webmasters using arbitrage, however, and closed down a bunch of their AdSense accounts.

So much for loopholes. If there really was an amazing loophole that Google might have missed, they’d probably be buying their own copy of the ebook today and closing the loophole tomorrow. So instead of spending your hard-earned dollars on ebooks touting questionable techniques, you would be far better to put some time into employing some proven mainstream techniques of traffic building.

I promised you something even better than the so-called free ads. Now, to be better I suggest that it will need to be absolutely free, easy to get started, and able to drive large amounts of traffic to your web site.

Article marketing is a technique that meets all of these criteria. ‘Ah-ha’, I hear you cry, “That’s not such an original concept”. Well, guess what? You don’t necessarily need something original when you can use a technique that has been proven, time and time again, and is still working well today. Let’s examine how well it meets the criteria above.

Is it Easy to Get Started in Article Marketing?

Yes. Article marketing involves writing articles and making them available for webmasters and editors to publish. You submit your articles at article directories such as EzineArticles and IdeaMarketers and this allows anyone to publish your article without any fee to you, the author, provided they include your 'Author Resource Box' including your link at the end of the article.

To get closely targeted visitors using article marketing you should write articles on topics closely related to your web site.

You can get started right now. It takes just a few minutes to sign up for an author account at EzineArticles.com and IdeaMarketers.com .

Is Article Marketing Completely Free?

Yes. Article marketing is free. It will only cost you some time. It takes time to write articles and it takes time to submit them to article directories, but apart from that investment of your time, it is absolutely free.

If you want to save your time it will be worthwhile to invest in some article submitting software that will automate sending articles to multiple article directories. But that is entirely optional and I suggest you try doing it manually first o check that article marketing suits you.

Can Article Marketing Drive Large Amounts of Traffic to Your Site?

Absolutely. Here’s a real example. A couple of weeks ago I submitted a particular article to a bunch of article directories. I deliberately chose a precise phrase for the title which returned zero results at Google, so I could measure accurately what happened. Less than two weeks later there are over 700 web page results at Google, referencing my article title. And traffic has begun to flow in to my site from those web pages.

Another example, this time from an article marketer I know. She recently conducted an article marketing experiment, submitting a new article to 25 article directories every day for a month. Her web site revenue doubled within four weeks.

Article marketing might not be mysterious. It’s definitely not a big secret. But it does work. If you are looking for a way to drive large amounts of traffic to your web site at no cost, that is it.

Article Source: http://www.articlesbase.com/

About the Author:

Daniel Moro has been successfully building online businesses for ten years. Download your free report on '10 Remarkably Effective Traffic Building Techniques' at http://www.DanielMoro.com

Little Known Effective Web Site Promotion Techniques

By Terry Detty

There can be no doubt that website promotion has proven to be one of the most challenging obstacles to many web site owners. How does one get their web site noticed among the sea of millions of web sites out there, much less get actual hits and visits?

There are a number of unconventional but highly effective web promotion techniques available to those who are able to get a little creative. The principle advantage with unconventional or guerilla-marketing techniques is the fact that they often cost less money than other techniques. They just require some creative thought, a little planning and some time. Yet the rewards can be huge.


Set Up A High Traffic Blog
Blogs are the ultimate and most potent guerilla-marketing weapon ever discovered by man. Unfortunately many webmasters and site owners are yet to fully appreciate the potential explosive power of blogs. This can actually work to your advantage. The key to success with blogs is getting others to link to your blog. This will rapidly enhance your search engine ranking and get you tons of traffic overnight. Smart bloggers get others to link to them by using various techniques. One of these linking techniques is utilized by posting something topical and yet highly controversial to a blog site.
Some webmasters have built up huge traffic to their sites by simply setting up a high traffic blog site and then littering them with relevant links to their web site(s). You can use the most popular blog hosts online to set up your own free blog site now blogger.com is one of my favorites.

Use Comments On Blog Sites Without Spamming
Find a couple of high traffic blog sites that cover topics that are closely related to what your site focuses on. Read these sites regularly for a few days. The idea here is to fully understand what they are about and even more important – why they are so popular. You can then attempt to write comments on these sites that are highly relevant. Do not place any links back to your web site or blog site because this can be considered spamming and it will not give you the desired effect. Instead gently point readers to the direction of your site and just stop short of naming the site. Depending on the way you have crafted your comment and how useful of a solution the site you are pointing to really is, sooner or later, somebody will ask you to name your site.

Create Several Opt-in Email Lists Or Purchase Email Advertising Services
It can be a tough job building up an opt-in email list. In many cases it takes ages to get a handful of names. However you can build your list much faster by starting a number of different lists all related to the topic covered by your site. There are several ways of doing this. You can offer several different free ebooks at your site (You do not even need to write them yourself! There are numerous ways to get content available for free re-distribution.

You can also launch several different blogs and again you don’t need to write the content yourself. You can post free articles from article directories (see the two I have already named above) and then offer to give away several interesting free email reports if people join your email list.

If for instance you have just 10 different lists set up you need an average of only 200 in each list to have a total opt-in email list of 2000 names. This is a very good number to start emailing to and it can generate a lot of income for you. All you need to do is to occasionally summarize the most useful tips from your own web site and when emailing your report out, you can very carefully and very wisely insert your links to your web site where they are relevant.

About the author:
Terry Detty, 42 years old, happily married, internet guru who finds internet marketing his passion. In addition to internet marketing he does a little bit of link building, and occasionaly will get out for a short walk. He reads a lot and generally likes to have his hands occupied.
The Best Internet Marketing Firm on the Web

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Article Source: http://www.Free-Articles-Zone.com

How to earn money part time on the net

By eddie maclean maclean

The easiest way of making money part time on the net is by joining an affiliate program. Affiliate program's are easy to join, once joined all you have to do is promote the program. You don't even have to deal with any after sales questions or problems as it is all taken care of by the program merchant's.

There are hundreds of affiliate programs that claim you can make $1000's of dollars a week using there system, and most of them do turn out to be false claims, while making $1000's of dollars a week is possible it is unlikely that you will do it in your first week or probably not even your first month.

If you want to make money part time then you need to pick a program and stick with it, all new business's either in the real world or on the net take time and effort to get going. They also require a little investment to get going but the trick there is nowing where to spend your money and where not to.

You also need to be making money from multiple streams, by this I mean more than one program. If you are spending your entire time promoting one program and that program suddenly changes its commission payments or even stops running you will be left with nothing.

Without a doubt the best system for making money part time on the net is the plug-in profits program. This program has been built be Stone Evens, Stone is responsible for helping more people start an internet business than anyone else on the net. With his system you sign up for six different affiliate programs these are success university, SFI, traffic swarm, empowerism, internet marketing centre (imc) and host4profit. All of which you can earn monthly commissions just by referring people to the plug-in profit system.

With his system you get a free money making website that is normally set up within 24 hours, you also get $1000's of dollars worth of free bonuses and one of the best training guides you will ever get. This guide alone will knock at least two years of your learning curve. Through the program you learn that there is no "big secret" to making money part time on the net it is just about knowing what works and applying them.

If you have no experience with affiliate programs then this is definitely the best place to take your first step, you get all the tools training and advice you need to start a profitable business that earns you money.

About the author:
Eddie Maclean is an internet marketer who earns is living from multiple programmes, for more information go to http://www.stickthejob.com


Article Source: http://www.Free-Articles-Zone.com

Promotional Pens - Cheap and Effective Way of Marketing

By Gareth Parkin

We are into the 21st century where advertising can take any form as long as it promotes your products and services. That’s why, the mantra today is - think new and think smart. Promotional gifts are a popular way to disseminate your business information among target groups and catch the attention of the market.

Every office and individual uses pens extensively to write, to draw, and even scratch. That’s one of the promotional item areas where you stand to gain both by usability and low cost. Using pens as business promotional tools can be a great media to advertise. Printed promotional pens with your company logo imprinted can be one of your perfect promotional giveaways and one of the most economical ways too.

At Ideasbynet, you will get a wide selection of promotional items, pens in particular. You can choose from a variety of categories of pens from over a varied quality, price, and designs.

All the business promotional items and pens offered by Ideasbynet are contemporary, hand-selected items, customised to add the personalised touch. For your convenience, they can even be supplied in bulk, or in smaller quantity such as for engraved pens, or custom branded with your logo on printed pens. Business promotional pens can also be personalised with your own art work or custom imprint. If you are going for bulk purchases, you can enjoy large volume discounts at Ideasbynet.

At Ideasbynet, you can select from the translucent push-action plastic ballpoint, corporate pen with black rubber grip, a slim-n-slender personalised translucent ballpoint, a metallic silver business logo pen with bright LED lights, a solid heavy brass ballpoint business item, or pens with lacquered barrel and chrome plated accents and satin chrome cap. Also, you can buy advertising promotional pens showing scrolling messages, apart from date and time.

Personalised business promotional pens speak for your company like no other promotional giveaways. With an experienced and efficient staff, at Ideasbynet, you are assured that you get the best quality printed pens. Ideasbynet provides a wide array of services ranging from pen design to logo imprinting, and all are done to perfection.

If you are Ideasbynet’s valued customer, you stand to gain tremendously from this economically viable advertising and marketing option. These business promotional pens are the most cost-efficient method to promote your business. Take a look at our wide selection of custom business promotional pens and printed promotional pens at www.ideasbynet.com. You will surely find a design and price that suits your needs and budget.

About the author:
Gareth Parkin

Article Source: http://www.Free-Articles-Zone.com

Home Business Owner--Are You A Time Waster?

by: Jesse Boland

It's a sad fact that the average home business owner never earns a profit in their business. It has become clear to me as I meet more and more new business owners why it is that the vast majority of them are struggling to earn money with their businesses. They waste their time on the unimportant stuff and neglect the key activities that will begin to make them money in the home based business industry.

Given the lack of training provided by some companies, and given that the blind often end up leading the blind in business, I though it would be helpful to lay down some basic necessities for the new business owner to use as a blueprint to success in their home business:

1. Find a mentor or create what Napoleon Hill calls in "Think and Grow Rich," a mastermind group. A group of people who meet regularly to game plan and work out answers to problems that they or the other members are having. This group can be in person or via an online conference room. These types of people will guide you with their own successes and difficulties the have faced in business and provide you with a reality check about the level of desire, commitment, and dedication you must have to build a successful business from home.

2. Stay away time wasters. I mean ALL time wasters. If you often find yourself searching link exchanges for the newest way to "Get Rich Quick," or "Earn Money in 15 Minutes" you need to reexamine your level of dedication to the business you are trying to build. If I can impart only one pearl of wisdom to you it is this: there is NO "super simple" road to wealth. All wealth creation takes time, but some methods are just simpler or more effective than others. Set up a daily schedule and stick to it, you'll be amazed by how much more productive you will become when you follow a checklist.

3. Make "Work Time" actual Work Time. Just because you are sitting at your desk doesn't mean you are working. Wasting time may be fine when you're someone's employee, but when you are your own boss ask yourself whether you'd be happy with your own level of activity and productivity. Work time is not chat with your significant other time, call your mom time, shop on the Internet time, chat online time, or pay the electricity bill time. Work time should be scheduled in stone and given the respect it deserves. I promise, the amount of work you do in the beginning will make or break your business.

4. Just because you are on the phone with a prospect doesn't mean that they are the type of person you want to do business with. Sometimes it's hard to do it, but there are time when YOU should reject a prospect--they're just too much headache. These prospects are the feet dragging, penny-pinching, malcontents that complain about your program before you explain it to them, seem to get irritated by the minute details of what you are saying, and then ask "How long before I start making $50,000 a month?" These are not the type of people you want to work with, and in the end you will be much happier when you don't have to waste time with someone who wants you to drag them toward success. You'll make more money without them in your organization.

5. If you find something that works, stick with it. Too often I find new business owners that want to "reinvent the wheel," as the old cliché says. They go into business with someone who has achieved a high level of success, but won't follow directions when given advice that will earn them income if carried out. It's ridiculous how many people will not follow simple directions. The people who make it the biggest in the home based business industry are those who follow directions the best. And on the flipside: never take advice from someone who is more screwed up than you. It's amazing how many people will chime in with their two cents on how you should build your business or why it's never going to work, or why it's a scam. Let them have their day jobs and their opinions, I'm just happy not to have to make that commute to work anymore.

Regardless of what opportunity you are in, wasting time is truly the scourge of virtually every new and struggling business owner. The fasted route to success is by following in the footsteps of those who have achieved a level of success that you want to achieve, and are willing to instruct you on their methods for building a home based business. All you must do is clean out your ears, be willing to follow directions, ask someone for the answers to the hard questions. But most of all you must respect your time, and respect your teacher's time as if it were your own. When people begin seeking you out for answers you will begin to truly see why your time is so valuable.

Use Your Company Logo on Printed Pens for Better Advertising

By Gareth Parkin

Perception about a product or service in the mind of the customer often depends on the way it is branded. Branding is done by associating a product with a symbol or name that connects it to the company or organisation. Branding, usually, is a time-consuming process to get effective. It often takes time for the product and in turn the company’s image to grow within a set of clients and consumers. To fasten this process, the concept of promotional items was introduced. These items have a large impact in building brand awareness, in a relatively faster time. The items appear in the line of vision of the consumer everyday, thereby creating a deeper impact.

Gifting promotional items are also a convenient way of creating goodwill among business partners, clients, and employees. Today, promotional items are used for every single event, trade shows, campaign, or celebration happening in different companies and organisations. These products not only help in generating customers but also help sustain them. Pens are a common promotional item or gift and are used more frequently because they are easy to carry and distribute. Printed pens with your company name and logo usually have a distinguishing feature. Companies usually like to concentrate on quality, when it comes to pens for promotion because a pen that leaks creates a bad impression. Hence, choose a pen, which would be attractive, useful and something your client would prefer to keep for personal use.

Printed pens have been popular for long. A huge variety of pens are available at www.ideasbynet.com. The collection ranges from casual pens to classic ones. They easily adapt to any business type. To top it, the wide price range fits almost every possible budget. Some pens have the business name, address and phone number engraved on their sides, while others have a motto highlighted. Pens are very handy as an item and are passed on from one person to another without having to spend any money on distribution.

We at www.ideasbynet.com, offer a diverse variety of printed pens, which are inexpensive and high in quality. Pens are items which are ubiquitous and are nowadays being used as calling cards. Printed pens having company name and phone number are commonly distributed with the sales brochure of many business enterprises. This is one of the ways how you can use printed pens to increase your brand visibility. We, at Ideasbynet, make use of the state-of-the-art technology to control quality as required by our clients. We ensure constant communication between the client and the company so that we keep improving our product till the time it is delivered to you. Visit www.ideasbynet.com today to know more about pens as promotional items.

About the author:
Gareth Parkin

Article Source: http://www.Free-Articles-Zone.com

How To Make Marketing Simple

Quite a few clients have told me that marketing is difficult for them. It is difficult to get started with marketing; it is difficult to figure out how to market, and it is difficult to understand how to market effectively. Even if you are already using marketing techniques to promote your business, there is no guarantee that your marketing efforts will bring the results you are looking for.

I have put together a simple plan for you to take charge of your marketing and to simplify at least some of the process. Here are five marketing steps:

- Define What Needs To Be Done. What are you marketing? Is it a product or a service? What are the results you are looking for? Would you like to generate more sales, more leads, more partners? Which online marketing techniques are you planning to use? Search engine optimization, article marketing, newsletter publishing? The better you define these points, the easier it will be for you to put your marketing plan into motion.

- Break Your Plan Into Bite-Size Pieces. Divide-and-conquer is a proven, time-tested technique for managing complicated tasks. If your goal is to optimize your web site for search engines, your bite-size pieces will include learning about search engine optimization, performing keyword research, optimizing your pages, optimizing your copy, etc. It is much easier to follow along when you map out the steps.

- Understand The Marketing Process. It is really difficult to apply a marketing technique if you do not have a good understanding of the process. For example, if you do not know how to use article marketing to promote your business, you will not be able to use it to market. Learning about marketing is essential. It will help you market now, and you can use your newly acquired marketing knowledge to continue marketing your business for years to come.

- Don't Try to Do Everything At Once. Don't start using five marketing techniques at the same time. You will simply end up jumping from one method to another, without spending a proper amount of time on any one of them. If you do not devote sufficient time to applying a marketing technique, you will not get results. Take some time to learn and apply a new marketing technique. Then, once you are seeing results, move on to the next one.

- Track Your Results. Tracking your results (or lack thereof) helps you understand what has produced results and what hasn't. It also helps you compare different marketing methods and to determine which one(s) produce better results for your business.

Use this five point plan to better market your business and get results from marketing your business online.

By Biana Babinsky

Article Source: http://www.Free-Articles-Zone.com

Make More Money: Show Your Expertise

By Biana Babinsky

When we go to a doctor, take our favorite pet to a vet or hire someone to paint our house, we all want to deal with experts. We want to hire someone who has made a career out of helping people with the same issues as we have now.Thus, it is no wonder that when your customers need help, they want to hire an expert too. Whether they are looking for a relationship coach, PR consultant or a professional organizer, your customers need to know that you are an expert in your field. They need to know that when they need help, they can put their trust in an expert - you!So how do you become an expert in your field? Let's take action – use these five steps to start your journey to being an expert:- Learn from other Experts. Are there professionals in the fields similar to yours, who you consider experts? How did they become experts? Can you adopt some of the strategies that they have used for your own expertise building?- Become an Authority in your Field. Demonstrate your expertise by joining online networking forums and discussion lists and sharing tips and ideas. By answering members' questions you will help them and demonstrate your expertise at the same time.- Publish a Blog. I subscribe to about a dozen expert blogs that I read on a constant basis. These are the people whose expertise I respect, and who are experts at what they do. Publish a blog with information and news in your expertise and watch the recognition of your expert status soar. Learn how to start publishing your blog today - get the 5 Steps to Success with Business Blogging Special Report.- Publish a Newsletter. Even if people don't read blogs, they read their email. Some people ask me if they should publish a newsletter OR a blog. I tell them to publish a newsletter AND a blog, in order to reach the largest audience with their expertise.- Become an Author. Almost all the experts I know have one thing in common - they have published something. This something can be an article in the local newspaper, articles on their web site, books, ebooks, reports, and everything in-between. Being an author lends you more credibility and expert status among your clients. Start taking action on these steps today, to be the expert that your customers want to hire!

Article Source: http://www.Free-Articles-Zone.com