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Monday, June 16, 2008

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their respective sites. This is certainly something any hard-working Internet business owner should do, but it may be a bit overrated. While using affiliate advertising is a strong marketing ploy, effective use of multiple e-mail lists and an autoresponder is one of the most powerful, multi-faceted marketing tools available today.

Many Internet marketers are using autoresponders, but very few are getting the most from them. Most people use their autoresponders strictly to publish ezines. A well-written ezine is a powerful tool, no doubt, and should be part of any successful online business, but there is so much more to autoresponders that many people overlook. I have spent recent months experimenting with various uses for my autoresponder.

Following is a variety of ways to increase your customer base with proper autoresponder use..

1. EZINES: Write a powerful, information-packed, weekly ezine (electronic magazine). Place a subscription link on your site, so all visitors subscribe to your ezine. This way, you have them, if they don't buy, so you can constantly send them information, tossing in links back to your site and plugs for your product or service. Remember, research says the average consumer needs to see your name, product, or service four to seven times, before they finally decide to buy. Don't forget to offer something free to entice people to subscribe, and be sure to let them know you'll never share their information. Don't bombard them with useless information or solicitations. Give them information that they will value, so your name becomes synonymous with professionalism.

2. e-COURSES: In addition to your ezine, use your autoresponder to offer some type of free five or seven day course. This is another great way to gather those e-mail addresses. If a visitor doesn't subscribe to your ezine, perhaps she'll be interested in your course. Then, you can send her the ezine later. Be sure to keep the e-mails in the course brief, and don't give away too much information. Be sure links back to your site are all over each e-mail, so the person will ultimately go back and buy your product.

3. FULFILLMENT: If you're selling information, use your autoresponder as a fulfillment tool. Make sure your online merchant (PayPal, Click Bank, etc.) is set up so upon payment, your customer is taken to a Thank You page. On this page, add HTML code from your autoresponder that actually sends the product the customer purchased. Incidentally, any good autoresponder will generate the HTML code for you, and you simply cut and paste it to your web site. When setting up the delivery e-mail, just write a nice letter, telling the person her new information product has arrived. Then, upload the product as an attachment to that e-mail. Remember to give very clear instructions. For example, if your book is a PDF file, be sure to say in the e-mail that the person will need Adobe Acrobat Reader to open it. I always add a link to Adobe, to make it easy for the customer to get Acrobat Reader, and I remind the customer that it can be downloaded there for free. When you read about successful Internet marketers who say they make money while they sleep, this is how they are doing it. I didn't believe it, until I converted my business to this type of system. Now, I make money while I sleep, too.

4. REFERRALS: First, to make this work effectively, you should have a web site for your ezine. If you don't have a site, strictly advertising your ezine -- you should build one. Then, place a referral page on it. Again, use your trusty autoresponder to create this system. On the page, offer something free to visitors who refer a friend. Assure them that you will not spam the person -- that you are just going to send him an e-mail explaining what your ezine is about and then the person will have the option to subscribe. This is another great way to capture e-mails. Incidentally, you can set up the autoresponder to e-mail the free information to the person doing the referring, as well. So, once again, you are doing no work, once your codes are placed on your site.

5. ADVERTISING: Your autoresponder is the vehicle that drives your ezine, so advertise on your ezine, and use your autoresponder to promote that advertising. You can get creative with this and have a lot of fun, while you're making money. There are sites that you can join for a nominal fee that drive advertisers to you. Just search ezine advertising on the Internet, and you'll find plenty of them. Once you join, you'll start getting lots of small ads in your personal inbox, or any e-mail address you supply (it can't be an autoresponder address, though). Then, you run this ad for free in your ezine, but you get to add the new e-mail address of the advertiser to your list. Now, just create another list for your autoresponder that sends sales pitches to these people with other types of advertising offers. For example, you might charge $25.00 for a solo article about one of your advertisers in a future edition of your ezine. Be sure to keep the sales pitches coming by writing constant short letters about your service to the people on this list, and set up your autoresponder to send them to the advertisers every couple of weeks.

These are just a few of the ideas I've put into place with my own Internet business that have been successful. Remember, the key to successful autoresponder marketing is to come up with every idea that will gather more e-mail addresses of prospects, who will eventually become customers. Be creative, and have fun with your marketing.

Mark Barnes is author of the wealth-building system, Winning the Mortgage Game and other investment real estate books. He is also a suspense novelist, and his new novel, The League, will thrill both suspense and sports fans. Learn about Mark's wealth-building system and get his free home loan course at Learn more about The League and read an excerpt at

Sunday, December 02, 2007

The Blog Factor: Everything you need to know to start blogging - today!

So what is this "blog factor"? Well, what a few thought was a novel idea some years ago has now morphed into something no one expected. There are currently nine million blogs out there with 40,000 new ones being added everyday. Some are informative and some are just downright a waste of your time. And while we hear a lot about blogging these days, what is blogging *really*? Blogging in its simplest term is like an online journal but much, much more powerful. Blogs (short for Web log) is a place where surfers can get up to the minute information on a topic or voyeur into someone's life. Some blogs are nothing more than a daily glimpse into someone's life, while others are so sophisticated, it's hard to tell them apart from an online news service.

Why Blogs Matter

Google, the #1 search engine on the net, loves blogs. So much so that if you do it right Google will spider the heck out of your site. What does it mean to "spider"? Well spidering is when Google, or the like, searches your site’s content to establish ranking, and the more content you have (i.e. fresh content) the more Google will do its magic and push your site up the search engine. Another reason blogs matter is that they are interactive and, if you blog on your book’s topic, it will help to further your expert status on a particular issue. When we plan "Virtual Tours" for our authors, we include as many blogs as we can into a tour. Why? Because if you can get into a good blog that's seeing a lot of traffic, you can really start to gain some exposure for your book.

What Would You Talk About?

This is the question we get asked most often. "If I start a blog, what on earth would I talk about?" Well if your book is non-fiction it's pretty easy to figure out what your topic would be, but if your book is fiction it could get a bit tricky - but not impossible. An author I work with has a series of books starring one character - a private detective. I recommended that he "blog" this character, meaning that the character (not the author) would have the blog. It could be the character's diary or adventures and stories - a glimpse into the life of a private detective. This would give the reader (and fans of this character) a reason to return to the blog for an update on this ongoing adventure or story.

In another instance, I work with an author who wrote a fiction book about right and wrong with a new age/spirituality spin. I advised him to blog on issues related to that - right and wrong in our society and his own personal "spin" on these issues. Some of his blogs might be controversial but that's okay, you want to create your own "voice," your own take on a certain issue and if that opinion is controversial, all the better for exposure and for getting people to interact on your blog. Getting readers to respond to your posts is a great way to gain interest and momentum for your blog and (more importantly) getting people to talk about it will grow your blog like nothing else!

How to Start a Blog

Starting a blog is super easy. All you have to do is register at a blog site (like and get started. It's that easy. The blog service will link to your site; you'll need to ask your Webmaster to add a button to your home page so people can find your blog.

How to Blog Effectively

The best bloggers know that the more you add to your blog, the more traffic you'll drive there. Some bloggers I know post daily, sometimes even multiple times a day while others post weekly. How much you post will probably depend on how much time you have to dedicate to this. The challenge will be that if you want to keep driving people to your blog, you'll want fresh content. This doesn't mean you have to create this all yourself, in fact you can invite people onto your blog and interview them, or you can just post a one paragraph "thought" on your topic. It doesn't have to be complicated or long, it just has to be fresh. Also be innovative, as we discussed earlier, be different with your blog, have fun with it. It might seem complicated at first but once you get the hang of it, you'll quickly become a blog expert!

About the author:
Penny C. Sansevieri:
The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed the ranks at to the #1 best selling book in San Diego. Her most recent book: From Book to Bestseller was released in 2005 to rave reviews and is being called the “roadmap to publishing success.” Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of courses on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at

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Saturday, September 22, 2007

SEO – The Best Way To Market Your Business Online

By Razvan Jr
In today’s rapidly changing and evolving web industry, every aspect is being viewed from a material angle and is thought to be a money generating area of Internet marketing.

Among these aspects, web traffic is a stand alone matter and, since recently, it has been overlooked due to the rather poor development of the web itself. Webmasters have realized its enormous potential and have tried different methods to optimize the results to the fullest; by far the most effective has proven to be a process known as SEO. Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to portray the process of improving the volume or quality of traffic to a website from search engines, usually in organic or algorithmic search results.

Many site holders and consultants engaging in SEO try to follow qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.Creating web pages with SEO in mind does not automatically mean creating substance more encouraging to algorithms than human visitors. Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very obvious changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from entirely spidering a site.

Additional, more perceptible efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.At first, all a webmaster needed to do was submit a page, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.

The procedure involves a search engine spider downloading a page and stocking it up on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the terms it contains and where these are positioned, as well as any weight for precise words, and any and all links the page contains, which are then placed into a scheduler for crawling at a later time.SEO, as a marketing strategy, can often generate a very good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change; there are no assurances of success, either in the short or long term. Increased visitors is equivalent to amplified foot traffic in retail advertising. Increased traffic may be damaging to success if the site is not ready to handle the traffic or visitors are generally displeased with what they find. In either case increased traffic does not promise increased sales or success. While attempting to meet the guidelines posted by search engines can help build a solid foundation for success on the web, such efforts are only a start. Further efforts have to be made in order to keep and improve the whole system of functions and processes that SEO creates.

In addition, while SEO can be considered an independent marketing approach, it is often considered (in the view of industry experts) to be a single part of a greater whole. Marketing through other methods, such as viral, pay-per-click, new media marketing and other related ways is by no means irrelevant, and indeed, can be critical to maintaining a sturdy search engine rank. In conclusion, SEO is a must for each self-respecting site and every webmaster must integrate this method into his websites for it offers great advantages in the long run, and most importantly, it helps to improve the marketing segment of the Internet for everybody.

About the author:Mark Tringold is a consultant with, located in Charlotte, NC. He provides SEO Services to clients around the globe. Article Source:

Thursday, September 20, 2007


Do you want to work for 40 years or more to make $40,000 a year or less just so you can retire on 40% of what wasn't enough in the first place?

Imagine owning a profitable home business that you could start TODAY without:

- Technical know-how,
- Large capital investment or overhead,
- Jeopardizing your current career,
- Any of the headaches of owning a traditional business.

What if all the tools and techniques were provided for you instantly with simple-to-follow, step-by-step instructions? What if I told you it was FREE to join with NO obligation whatsoever! Interested?

Why not take that important first step and visit:

Thursday, September 13, 2007

The Basics of Search Engine Optimization

By Britt Estep Estep

We all want a top Google Search Engine placement which means clicks to your site. And that means revenue to you. It is really

not difficult to find niches that you can conquer and earn an income from.

The top priority of any marketer should be being optimized in Google. It is not necessarily difficult to get a top Google Search Engine placement if you are using the right seo tools.

Many people build their website and then think about optimizing it. Some people don't even know what SEO is when

designing their websites. It is important to learn about Search engine optimization before you build your site. In order to

get a high page ranking your site has to be search engine friendly meaning that the URL must be clean, without a lot of frames and not all flash. The search engines like text and that is what you should concentrate on.

The three major components of search engine optimization that you want to include into your website are written web page content, coded HTML, and programming scripts for your site. The idea of Search Engine Optimization is to increase the amount of visitors to your site by ranking high in the search results by using the most appropriate keywords describing the content of your website.

You will need to do some research and find what people are searching for and then you can design your website around that information. If you do your homework on SEO you will have the knowledge you need to rank high on the search engines.

Be sure to use your keywords efficiently. The search engines do not like stuffing of keywords and this can actually get you

penalized. Your goal should be 1 to 6% of content.

A little knowledge of search engine optimization will go a long way in assisting you to get to the top of the search engines.

Do your research and apply the techniques to optimize your website.

About the author:
Britt Estep is the owner of the SEO website Home Wealth Resource, a homebased business source for information, tips, free training and marketing tools.

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